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Local media solutions delivering long term revenue in today's digital world
Founding Directors
Fiona Charlesworth
Fiona Charlesworth
Fiona Charlesworth
If you think Fiona’s name is familiar, her media career started in radio in 1992 (GWR Group/Global Radio), and for over 30 years Fiona has helped local businesses survive and thrive in ever challenging markets.
Known to many media companies and formerly heading up Global Product Development for NRS Media (based in Atlanta USA) Fiona has brought innovation to a process familiar to hundreds of media companies worldwide which has resulted in a more flexible hands-on approach that delivers results.
Fiona’s passion for local business has taken her to markets across Europe, Africa and she has lived and worked in the USA and Australia. Post covid Fiona is now based in the UK bringing that innovation closer to home.
" It was fantastic to work with Fiona. Her hands-on approach to building client relationships (sometimes in a heartbeat), product knowledge, exceptional workflow, skills, attention to detail, ingenuity, comprehension and adaptability to change made the project a dream. Fiona simply leads by example, her passion is contagious, her enthusiasm is both inspiring and motivating.
Fiona, your expertise is not only invaluable but clear to understand and implement across various media platforms. Consistent demonstration of solid work ethic, dedication to success and powerful personality won you the respect of all my staff. Fi - You were an absolute pleasure to work with. "
Meraj Khan, Sales Manager, Fairfax Media, Australia
Sally Holdcroft
Fiona Charlesworth
Fiona Charlesworth
Sally began her career in media in 2002 with The Wireless Group where she established an internal division to manage revenue generation programmes for 20 Independent Local Radio stations within the Group.
Her analytical and finance driven approach enabled her to create and implement the process to effectively manage multiple programmes, deliver revenue targets, and streamline costs to maximise profits.
For the past decade, Sally has been an independent consultant to several businesses both inside and outside media spanning across B2B, B2C and Channel Sales to identify inefficiencies and implement measures to streamline operations and day to day management creating overall stability and increased profitability.
Never one to shy away from a challenge, Sally facilitated the acquisition of one of her clients, Blackroc Distribution to Bluestar Inc, a leading global distributor in high technology systems and equipment. Sally was retained by the new owners as UK Manager and successfully established the UK division to forge a foothold in Europe.
" Sally played a key role in developing a specialist sales division within UTV local radio which went on to produce a significant proportion of our total revenues. Sally showed great initiative and drive in building the department and its systems and processes. Sally has a rare combination of strong attention to detail coupled with great flare and team building skills."
Chris Hurst, Regional Managing Director, The Wireless Group
The rest of the team
Andy - Marketing
Olwen - Sales & Telemarketing
Olwen - Sales & Telemarketing
Andy is an entrepreneur at heart with over three decades in Sales, Management & Media. His multi-faceted skill set, adaptability and creative thinking makes him a valuable member of our team.
Olwen - Sales & Telemarketing
Olwen - Sales & Telemarketing
Olwen - Sales & Telemarketing
The consummate Sales professional with over 30 years experience in Media with an exemplary track record. High energy, strong communicator and a vital member of the team.
Paul - Finance
Olwen - Sales & Telemarketing
Paul - Finance
CIPFA, AAT qualified, Paul is a key member of our team. He has enjoyed a long and varied career, principally in the tourism and leisure industry, where he held senior financial positions.
A match made in Stoke
Our Story
Fiona and Sally first met in 2002 when Fiona was an Account Director at NRS Media and Sally was project managing a revenue generation programme for Signal Radio in Stoke on Trent.
They quickly established a firm friendship that has lasted for many years and when Fiona returned to the UK post Covid it made sense for both women, experienced and passionate about local media sales to join forces!
Fiona’s ability to work closely with teams to build confidence and inspire them, coupled with world class media sales training continues to impress media companies across the UK. Her in-field activity and coaching receive rave reviews leaving even the most experienced Account Managers re-energised long after she has left the market.
Fiona’s unrivalled presentation skills and her ability to engage with local business owners delivers long term, sustainable revenue streams. Add to this her strategy to retain and grow that revenue year-round and you’ve tapped into a winning combination.
Sally heads up the back end of the process and produces everything from creative engagement with local business owners to database and financial management.
Sally’s analytical approach coupled with Fiona's intrinsic passion for local sales makes for a formidable team guaranteed to have a lasting and positive impact on your business and a whole lot of fun on the journey to success!
Image: Fiona and Sally celebrating another successful programme together!
What happens on tour stays on tour...
G'day, Fiona looking like a native down under.
Sally's in the pink whilst in Stunning County Kerry.
Nothing beats a Dunnes!
Even a language barrier can't stop us.
Fiona in Bulgaria.
Cheers!
"Houston we have a programme"
Happiness is a stairlift mid-programme!